Small business owners can benefit from locally-targeted search engine optimization techniques. You do not have to spend stupendous amounts of money on marketing and promoting your products and services if you only want to cater to the folks in your community. However, neglecting the benefits of using the reach of the Internet also robs you of the opportunity to gain additional customers from neighboring communities.
If you can leverage your understanding of SEO techniques, no matter how small your business may be, you will still be able to drive home increased revenues simply by considering the following tips.
Always Optimize Your Page
According to PR Caffeine, you must take advantage of search engine marketing techniques. Therefore, your website should be optimized for locally-targeted marketing campaign. This means that it needs to contain pertinent information to allow the robots of the Internet to accurately narrow down the search results based on the location of the searcher.
For example, instead of saying ‘professional wedding photographer’, you can use ‘professional wedding photographer Jackson Mississippi’. While there may be plenty of wedding photographers in Mississippi, there will only be quite a handful in Jackson. If you are creative enough in your content, you might as well lord it over the competition.
Provide Your Full Contact Information
You need to place your full contact information in your website. This helps search robots to make accurate rankings for locally-targeted searches. This means you have to put your full business address including all communication lines like phone and fax numbers, email address, and company website, if any. Make sure to place your full contact information as a footer in the rest of the pages of your website. Adding a map can greatly improve your local SEO ranking.
Optimize Your Business’ Logo
Create a logo for your business with a filename that contains your business name. Instead of uploading an image with a filename of ‘logo_image.png’, why not use instead ‘professional_wedding_photographer_jackson_mississippi.png’?
Register with Online Business Networks
To really leverage your business, create a business page on Google+ and try enlisting with Google Places for Business as well as Yahoo!Localworks. These will simply improve the credibility of your business especially when it is ranked by the world’s most widely-used search engines.
Customizing your SEO activities so that they are in line with your business thrusts is one way to ensure local business profitability. Mastering the essentials of SEO is mandatory, however. And once you have mastered it, then you can specialize in locally-targeted SEOs.